PROFESSIONAL
DEVELOPMENT
CONFERENCE 2022

2022

SATURDAY, 13 AUGUST 2022
10.30AM-11.30AM
@LIFELONG LEARNING INSTITUTE
5F IAL (ENTER BY LOBBY B)

HO WEI SIONG

BRAND CONSULTANT

You are cordially invited to this in-
person event. Admission is free but
registration is required via QR code.

AMPLIFYING BRAND
ENGAGEMENT

Brand engagement is the process of forming an emotional attachment between the consumer and your brand. It has a positive influence on the consumer’s buying intentions and develops brand loyalty over time.

With more and more consumers buying from businesses they follow online, how are you leveraging new technologies to create brand engagement?

Non-Fungible Token (NFT) can now allow communities to be “tokenised” to provide its members ownership value. Leading brands around the world who understand the importance of communities are now leveraging NFTs to engage their communities.

Don’t miss this opportunity to ask an industry practitioner directly how NFTs can be used by your business to engage your customers and communities.

HO WEI SIONG

BRAND CONSULTANT

You are cordially invited to this in-person event. Admission is free but registration is required via QR code.

AMPLIFYING BRAND
ENGAGEMENT

Brand engagement is the process of forming an emotional attachment between the consumer and your brand. It has a positive influence on the consumer’s buying intentions and develops brand loyalty over time.

With more and more consumers buying from businesses they follow online, how are you leveraging new technologies to create brand engagement?

Non-Fungible Token (NFT) can now allow communities to be “tokenised” to provide its members ownership value. Leading brands around the world who understand the importance of communities are now leveraging NFTs to engage their communities.

Don’t miss this opportunity to ask an industry practitioner directly how NFTs can be used by your business to engage your customers and communities.

Wei Siong has 20 years of experience as a lead campaign strategist for national-level brand and marketing campaigns. Born in the Web 1.0 era and established his career in the Web 2.0 era, he now focuses on developing Web 3.0 content and solutions to help businesses amplify their brand engagement with communities.