PROFESSIONAL
DEVELOPMENT
CONFERENCE 2022

2022

SATURDAY, 13 AUGUST 2022
10.30AM-11.30AM
@LIFELONG LEARNING INSTITUTE
5F IAL (ENTER BY LOBBY B)

NG SUA KEONG

BUSINESS CONSULTANT

You are cordially invited to this in-
person event. Admission is free but
registration is required via QR code.

DIGITAL GO-TO-MARKET
STRATEGIES

All businesses require Go-to-Market (GTM) strategies for their products or services.

How has the marketing paradigm shifted with the onslaught of digital technologies? How do we adapt proven GTM strategies to thrive in the post-pandemic business environment?

HP’s inkjet printers and services have gone through several iterations of Go-to-Market strategies since it was introduced in 1984. It has adapted profitably to the rapidly changing business environment.

Join us to find out from an industry practitioner how you can adapt proven GTM strategies to make more money.

NG SUA KEONG

BUSINESS CONSULTANT

You are cordially invited to this in-person event. Admission is free but registration is required via QR code.

DIGITAL GO-TO-MARKET
STRATEGIES

All businesses require Go-to-Market (GTM) strategies for their products or services.

How has the marketing paradigm shifted with the onslaught of digital technologies? How do we adapt proven GTM strategies to thrive in the post-pandemic business environment?

HP’s inkjet printers and services have gone through several iterations of Go-to-Market strategies since it was introduced in 1984. It has adapted profitably to the rapidly changing business environment.

Join us to find out from an industry practitioner how you can adapt proven GTM strategies to make more money.

Sua Keong is a Sales and Marketing Professional turned Entrepreneur and Business Consultant. He has three decades of experience in the Hightech and Education industries. While at Hewlett-Packard (HP),he was instrumental in driving the company's leadership in the printer market. As an entrepreneur he bought a loss-making pre- school and turned it around.